Almost one-third of all mobile searches are location-based. Within two years, searches with the phrase “near me” practically doubled. Every time someone searches your product or service, you have the chance to appear.
With search engine optimization (SEO), you can make sure visitors see your website on search engines like Google.
Then, you can attract them to your website and turn that visitor into a paying customer.
Local SEO allows you to focus on consumers who live or work near your store. What exactly is local SEO, how can it help your business, and how do you get started?
Keep reading to find out!
What is Local SEO?
SEO on its own allows you to target consumers around the globe. With local SEO, on the other hand, you can focus on nearby customers.
You can read more here to discover the difference between organic and local SEO.
Your organic website content will rank higher on search engines like Google. You can also appear in the Local 3-Pack. The 3-Pack displays three local businesses on a map, which occupies prominent space on the top of a Google search.
Your Google My Business listing can also help you attract local buyers.
To develop a local SEO strategy, you’ll need to know more about your customers. Who are they? What content are they searching for online?
You can use Keyword Planner or Google Trends to develop a list of keywords. Then, you can use local landing pages and location-based keywords to boost your local rankings.
The Benefits of Local SEO
There are many ways a local SEO strategy can benefit your business. For starters, it’s free. If you’re a small business, local SEO is a cost-effective tactic for getting in front of customers.
Meanwhile, you don’t have to worry about training your budget.
Local SEO allows you to help nearby customers find you online. About 56% of mobile searchers are from consumers looking for business information. By focusing on your ideal customers, you’re more likely to generate high-quality leads and sales.
With local SEO, you can boost your ROI and grow as a business.
How to Get Started
Before using this local SEO guide, complete your keyword and customer research.
Then, update your Google My Business listing.
Make sure your business information is up-to-date. If your website appears on other online directories, make sure your info is consistent. Updating your listing will make it easier for consumers to find you online.
Are your customers happy and excited about your business? Ask them to post positive reviews on your Google My Business listing. When potential customers see these reviews, they’ll become more likely to trust your business.
Don’t forget to create location-based content on your website.
You’ll also need a link-building strategy to improve your page authority. As you strengthen your authority, your ranking will improve.
Your Local SEO Guide: Everything You Need to Boost Business
Put this local SEO guide to good use! With these tips, you can boost your ranking and get ahead of the competition. Start optimizing your content for local SEO today!
Searching for more tips? Explore the Business section of the blog today!